Pilot Project is more than a brewery, it’s an incubator for beverage innovation. We help creators bring new beverage ideas to life. Now, we’re inviting you to be part of that mission.
Invest in the Future of Beverage Innovation
Industry Recognition
Named #1 Best Beer Bar in the U.S. by USA Today for its Chicago & Milwaukee locations.” OnMilwaukee
Closed an $8 million seed round to acquire a major production facility in Milwaukee. brewbound.com
Devious Cocktails ranked #3 Best Cocktails in the U.S. (USA Today, first year of launch)
Incubated brands regularly go on to win industry recognition, including Funkytown Brewery, winner of a Samuel Adams Brewing the American Dream award. Axios
Mash Gang, one of our incubated non-alcoholic brands, was acquired by DioniLife in 2024. Craft Brewing Business
Operates three major taprooms enabling experimental drops, direct consumer feedback and rapid scaling.
A diverse portfolio of beverage categories (beer, non-alcoholic, hard kombucha, canned cocktails) under one roof.
Serving both consumer-facing and B2B/brand-incubation model, giving investors exposure to multiple revenue streams.
Proven incubator model launching independent brands into market.
We support brewers, distillers, and beverage entrepreneurs with the resources, infrastructure, and expertise to bring their ideas to market.
Through our incubator model, we’ve helped 23+ brands move from concept to shelf, guiding them through production, distribution, marketing, and mentorship under one roof.
Our taprooms in Chicago, Wrigleyville, and Milwaukee double as live testing grounds for innovation, where new brands can quickly enter the market.
Independent beverage brands are booming, but the path to market is complex and expensive. Pilot Project bridges that gap with a proven, scalable model for beverage innovation that gives early-stage companies what the industry usually withholds: real infrastructure, distribution access, and a built-in audience.
What we do
The industry keeps talking about decline. While macro beer sales taper off, independent beverage brands are thriving, and the biggest players are buying them up. Pilot Project Brewing sits at the center of that shift.
We’re not one brand or one category. We’re a diversified ecosystem across macro beer, non-alcoholic, hard kombucha, canned cocktails, craft beer, with three taprooms and tasting rooms in Milwaukee and Chicago that act as live testing grounds for new ideas.
By investing, you’re helping:
Expand production and innovation facilities
Accelerate new brand launches
Support creative entrepreneurs nationwide
Build long-term equity in a growing, sustainable model
WhY Invest
Interested in Investing?
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